I’m Joanna, a data-driven product designer who makes design decisions grounded in research and user considerations.
—Currently designing new NHL experiences @EA SPORTS
SELECT PROJECTS
2024
NHL26: EARLY WORK
Early exporations and concepts for EA SPORTS NHL26. Collaboration with other designers as well as game producers for next gen gaming.
IN PROGRESS
2023
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2024
NHL25: HOCKEY UTLTIMATE TEAM
EA SPORTS NHL's Hockey Ultimate Team. Designing the next generation gaming experiences to be featured in NHL25 as well as enhancing the existing experience with research, collaboration, and iteration.
IN PROGRESS
2022
NY TIMES PLAYLISTS
Exploring audio-based article playlists to help New York Times’ occasional readers to consume news at times that fit their busy schedules in order to retain existing subscribers who do not make the time to read.
READ MORE
2022
UNTANGLED BY WATG
A supplementary app, used in tandem with patterns, that provides knitters resources to overcome the beginning struggles of knitting in order to empower them to continue their Wool and the Gang projects and start new ones.
READ MORE
2021
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2022
STRYKER: UX IN MEDICAL TECH
Designing for one of world's leading medical technology companies. Reflection of process and considerations that were vital to ensuring patients' privacy and safety as well as designing software to be used by internal stakeholders.
COMING SOON