I’m Joanna, a data-driven product designer who makes design decisions grounded in research and user considerations.
—Previously @Electronic Arts and @Stryker
23/24
NHL25: HUT WILDCARD
New ways you can build your dream roster in Hockey Ultimate Team, including Wildcard Mode that brings unique rulesets to keep players on their toes and ready to adapt with each and every cycle. Plus, all of the XP earned in Squad Battles, Rivals, and Wild Card are now combined into a single progression path.
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2022
NY TIMES PLAYLISTS
Exploring audio-based article playlists to help New York Times’ occasional readers to consume news at times that fit their busy schedules in order to retain existing subscribers who do not make the time to read.
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2022
UNTANGLED BY WATG
A supplementary app, used in tandem with patterns, that provides knitters resources to overcome the beginning struggles of knitting in order to empower them to continue their Wool and the Gang projects and start new ones.
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2020
VENTURA FUTURE
A deep study of Dan Friedman, the radical modernist designer. Design qualities extracted from the study, applied to a microsite to boost the applicant pool for Ventura Future, a Milan-based cultural organization.
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